Christian liberty Essay Example for Free

Christian liberty Essay According to the page, Martin Luther’s argument revolves around two basic proposition of liberty. Which states that: â€Å"A Christian is a perfectly free lord of all, subject to none† (Luther). By this statement he meant that once a person is freed by Jesus Christ, there shouldn’t be any other thing that would have a true dominion on the person on earth. So if Jesus sets you free, indeed you are freed. He explained that man has two folds nature: the inner soul, the spiritual and the carnal, outward flesh. A Christian does not become righteous by doing anything that has to do with flesh but only by the faith in Jesus. Nothing on earth should have any influence on Christian liberty. The second principle was that a Christian â€Å"man is the most dutiful servant of all, and subject to everyone† (Luther). The two propositions appeared to be contradictory but Luther was able to explain further on both making it clear. He asserts that only one thing alone is necessary for a Christian liberty and that is the Gospel of Christ. He defines Christian liberty as the freedom from the law putting it that the law is not meant for a righteous man. It is the belief in Christ that brings peace and liberty. While Freedom of the soul and its justification comes by faith alone and not by work, he said â€Å"it is evident that by no outward work or labor can the inward man be at all justified, made free, and saved† (Luther). In conclusion, Freedom comes when one belief in the word of God, that is one’s soul get freed and one become saved. Whereas, one get liberty after one has believed wholeheartedly in the Gospel of Christ, it is the word of God that teaches liberty. The freedoms mentioned by Martin Luther all have an element in common: they are all divine freedoms from things of the world. In contrast, Christians should be voluntary servants to God and other men, motivated by love for God and the changes made by salvation. Reference Luther M, Concerning Christian Liberty. Retrieved May 09, 2010 From http://homepage. mac. com/shanerosenthal/reformationink/mlchrlib. htm

Gender Socialization Interview Essay Example for Free

Gender Socialization Interview Essay The family is the most essential ingredient in the making of a person. How one socializes to the society with regards to his/her gender is directly pointed to the responsibility of the family. The very basic foundation to a person’s character and how they behave with regards to their roles in the society and in family is the responsibility of the people around him/ her in the four corners of their homes where their young minds are being inculcated with such values or behavior that they should follow or they should take responsibility with. Most sociologists believe that the family is the best institution to instill in a child the attitudes and behavior patterns necessary o become a successful adult. Traditionally, parents are responsible for their children’s religious or ethical training and for providing basic knowledge of their society. Ordinarily, this largely means presenting basic concepts to the children at home as soon as they can absorb them, and, when they are old enough, enrolling them in educational institutions and having them participate in recreational, civic, and cultural activities. The family is also important in providing various kinds of social control. Its most important role is the regulation and control of character or behavior of the children. To understand gender socialization in the family I have interviewed Czarina. She is a female and is 15 years old. She is the youngest among her two brothers. Her parents work in a real state company and are sometimes not there to attend their special needs and attention especially if they have programs or activities at school. Czarina is already in high school, as a student she is very diligent and really tries her best to do good to make her family proud of her. She sometimes join extracurricular activities due to some factors like, her brothers as well as her parents would not allow her to go home late at night already. She has a curfew of 7:00 pm and failure to comply that will mean a very strong punishment for her. Czarina grew up in a family where traditional gender roles are being reproduced and also practiced. She grew up in a disciplinarian family but not that very strict. They just want her to be responsible in everything she does. Although her parents are sometimes not there to attend to her needs, her brothers are the ones who do it. She was taught that a lady should know all household chores because someday she will become a mother also and it is very essential for her to know all those things. It was also implanted in her mind that ladies should go home early because it is very dangerous and very indecent for a girl to go home very late at night. On other words, Czarina’s world evolved around home, school and even church. Her family sees to it that they all go to church every Sunday, not missing each service in their church. They were so devoted with their faith, which is why her brothers and parents are very strict with her. It has implanted in her mind that is rightful for a family to stay together even though travails or circumstances are present and are inevitable, every woman should be strong for her family not letting any doubt or fear ruin it. Czarina grew up seeing his brothers do so well at school and in their house. Her brothers are so responsible, caring and loving ones; while her parents are working very hard to provide them with what they want. Her brothers taught her not to easily fall in love, and never rush love until the right man and the right time comes. Her parents who are very loving; even though they’re sometimes busy; they always find time to be with them especially on weekends. Through the years, this was what she saw and experience in her daily life. This has become a part of her life already that she also has learned and practice. At school, she is very well respected and looked up to by her classmates and peers. She is very well disciplined and a dignified young lass. She serves as a role model among the young people in their school, being a consistent academic awardee and a good, behaved young lady. I asked her if she is pressured with what her family and friends is expecting of her, she answered me with a nodd. Yes, indeed she is fearful she might break the trust of her peers and especially her family but she knows deep inside her that all those values that have already been implanted in her being will never wither. It helped her become a better individual, through the upbringing of her parents and of course with the help of her two very understanding and disciplinarian brothers. She never regretted to be a part of her family, but on the other hand she felt lucky because not all are given the opportunity to be a good young woman. She said that the family really plays an important role in molding the behavior and character of a person because just like her, if her family didn’t brought her up that way then she would not be what she is right now.

Lean Operation and Supply Chain Management Textile Industry

Lean Operation and Supply Chain Management Textile Industry There is an increasing concern on lean operation and supply chain management in the textile and apparel industry which has changed significantly over last decades, due to global sourcing and price competition. One of the main reason for the interest in supply chain management caused by apparel industrys unique characteristics, such as fast fashion and short product lifecycle. At present, lean operation and supply chain management played an important role in textile and apparel. This essay illustrates how an apparel company, Zara, achieved a tremendous success by take advantage of the practice of lean operation and supply chain. Lean operation mainly focuses on eliminating waste and minimizing the time between a customers order and delivery. Lean concept is a much faster, better and less-expensive way of get the right done at the right place. It not only attempts to eliminate material waste, but also the reduce time in order to enhance efficiency and improve processes. In other word, Lean operation allows Zara to get low cost advantage and short lead times over its competitors. 2.Zaras operation management practice Zara demonstrates clear advantages over its rivals by lean operations. Zara applies the latest software application and unique business strategies to ensure that its overall capabilities are developed to their full potential. This leads Zaras business procedures performing more efficiently throughout all levels of the business. This allows Zara to not only update all relevant information, but also monitor and evaluate information such as sales, returns or pricing. These enhancements mean that efficiency is improved in all aspects of the supply chain. sales can be precisely monitored at POS terminals across all stores allows Zara to recognize when necessary strategic decisions need to be made in relation to supply and demand. Such communication between stores and other levels of the supply chain . This in turn makes sure that the alignment between the demand at store level and the supply at its headquarters is optimal. Therefore stock control is more precise; shipment and replenishment is more efficient and ordering time is minimal. Zaras success is partly depend on such lean operation and effective communication from customer to store manager, from retail sector to design section and from production to distribution. it takes advantage of lean operation in order to take control of almost every aspect of design, marketing, production, retailing and distribution. A constant cooperation throughout every step of Zaras supply chain provides competitive advantages to Zaras fast fashion strategy, information flow transfer among customers, store managers, marketing employee ,designers, production employee, warehouse managers and distributors managers, and so on. Zara has made significantly efforts to ensure each progress is very efficient and information flow transfer easier to facilitate operational procedures, performance assessment, and the location of every store and office layouts. It shows that operation management is one of major activities for Zara to support its fast fashion system. it is effective solution to connect all of Zaras operations worldwide network and automating processes. this lean practices is entirely compatible to Zaras supply chain. Zara use such system to differ substantially from its competitors. Zara invests on prompt lean pratices. To keep up with fast reaction to business procedural changes, supply chain management will probably ensure flexibility and quick response. 2.1 Lean operation used in design progess Today, many people still take a narrow view of lean opearion, they view lean operation as cost reduction, mainly in terms of the costs they can save. Cost control is definitely an important part of lean operation. After all, if your rivirals can produce their products at a much lower cost, they could easily take over the market. However, some smart company view lean operation as their marketing plan and adding value for their customers. For instance, Zaras design involves in many efficient lean practices ¼Ã…’ which only design products the customer demand. All processes performed just for the sake of creating customers Value. The lean manufacturer minimizes resources that are not only raw materials but also manpower and time. The lean criteria is that all activities, movement, resources and other input convert into final product efficiently. Zara has applied such lean criteria successfully. Product development is constantly working in order to adapt to new fashion trends . Design ers and managers attend high-fashion fairs and exhibitions to obtain fashion information and then convert the latest fashion trends of the season into their designs. Other sources of design inspiration come from TV, Internet, film content or trend spotters. product development teams focus on venues such as university campuses and clubs around the world to capture fashion trends and customer preferences. Zaras product development teams have frequent dialogue via their internal IT system. Zara gave significant autonomy to each store manager in deciding the quantity of product needed by each store. Moreover, the store manager is able to decide which product to display in their stores and which product is to be sold at a reduced price. The managers responsibility is to make these decision based on market research and sales trends. Moreover, by employing young and fashionable member of staff ensures that employees also contribute by helping to report the sales analysis, the product life cycles, and the store trends to the designers. There are specialized teams in headquarters to analyze feedbacks and information from each store, then design and produce their products. These sales analyses allow the designers to develop the right products to meet consumer Demand. Design team issues up to approximately 12,000 new design styles per year. Such a design concept obviously depends on the regular creation of new design. For example, Zaras designer team came up with approximately 40,000 new designs per year, from which only slightly more than one-quarter of them for production. Zara often follows the fashion trends of the high-fashion houses and offers similar products at much lower prices by using less expensive fabric. It also attempts to offer more colors and larger range of sizes to meet the need of consumers. After a prototype of new design was selected, a computer-aided design system is used to refine colors and textures. Limited number of new items were produced and presented in certain stores for a trial period and large volumes of the product are produced only if customerà ¢Ã¢â€š ¬Ã… ¸s reaction is positive. As a consequence, failure rates on new products is only 1% which is less than the average rate of 10% of other fashion retailers. 2.2 Lean Manufacture In fashion industry, the demand changes very fast due to new fashion trends and a volatile market situation. This demand is unpredictable and could vary and change completely in a short time, creating high difficulties for supply chain. To establish a lean supply chain is one crucial way for textile and apperal retailing company to enhance its performance and to gain competitive advantages. Zara has adopted lean manufacturing and combined this with practices in supply chain management for fashion retailing. In some extend, the lean manufacturing and supply chain management have become an universal solution in the apparel and textile industry. Zara has been able to obtain excellent success due to its lean manufacturing by vertical integration and fast fashion business strategies which provide Zara with a competitive advantage over traditional fashion retailers in the industry. Generally speaking, apparel retailers always try to keep lower costs by outsourcing production to developing countries where the lowest labor could reduce its manufacture cost. On the other hand, Zaraà ¢Ã¢â€š ¬Ã… ¸s subsidiary retailing chain adopted a successful diverse method of doing business through working through the whole value chain by in-house design, production, distribution and retailing. Highly capital intensity and vertical integration is a distinctive feature of Zaraà ¢Ã¢â€š ¬Ã… ¸s business model. From the upstream value chain, a subsidiary of Zara company, Comdietel, funnels fabric and other input supplied by external suppliers. More than half of the fabric was undyed which provide maximum flexibility to produce in-season clothes. Comdietel is able to dye and process gray fabric into certain pattern within only one week to meet the requirement of downstream value chain. Zara has 20 fully owned manufacture factories across the Europe. These factories use capital intensive production processes and provide cut garment and semi-manufactured products to approximately 500 in-house workshops. The relevant cutting machines and other systems produce semi-manufactured items and cut garments which will be transited directly into workshops. The progress looks rigmarole, but it is quite efficient because bar codes track the cut pieces through the every production steps. Workshops are located in labor-intensive areas across Europe such as Spain and northern Portugal. These workshops manufacture clothes in small scale to offer specialization in product type. The sewn clothes were sent back from these workshops to various product line under different brands. The center will inspect, iron and fold before sending finished garment to distribution center. The secret of Zaraà ¢Ã¢â€š ¬Ã… ¸s success is that vertical integration leads to short turnaround times and great flexibility. By implementing in-house production, zara has obtained high level of variety, quantity and frequency of new styled clothes. Zara adopts market orientation by reducing lead-times and increasing flexibility. Zara is able to upgrade products in its stores within 10 to 15 days from design to stores. Vertical integration decreased Zaraà ¢Ã¢â€š ¬Ã… ¸s stock to a minimum level and reduced fashion risk. In the mean time, providing small amount of products in a great variety of styles rendered Zara shorter lead times and high level flexibility. As a consequence of offering fewer amount of product more often, Zara obtains larger percentages of the full price due to in-season sell and thus achieve higher net margins on sales. By focusing on shorter response times to fashion trends and keeping up with fashion. Zara made efforts to make sure that its stores are able to offer latest fashion items that consumers desired at a given time. Zara can move from coming up a design to having clothes in its stores within 2 weeks. Short lead times is Zara one of the most important competitive advantages over its competitors. When Zaraà ¢Ã¢â€š ¬Ã… ¸s retail stores provide consumer with latest fashion items and gain huge amount of sales, its competitors have still struggled to catch up. In comparison, HMà ¢Ã¢â€š ¬Ã… ¸s lead time is more than 20 days. Traditional retailers use 4-6 months . 2.3 Distribution Excellent supply chain management mainly focus on the understanding and balancing three key dimensions of flexibility, inventory and cost. Zara is obvious example for it by managing these trade-offs efficiently. Zaras supply chains has improved business performance and drive competitive advantage. Improving supply chain management is considered as its the business model which resulted in rapid growth and profitability. A more systematic approach to inventory distribution is another feature of Zara. Each retail chain has its own centralized distribution system. Distribution center is located in Arteixo and small satellite centers across the world. In order to keep its stores refreshed with new merchandise every two weeks, the warehouses of Zara is simply a place to transfer merchandise rather than store them. Under Indetexà ¢Ã¢â€š ¬Ã… ¸s distribution system, most of merchandise stayed at the distribution centers for only few hours. Products are inspected and shipped immediately in distribution center. Store managers can check lists of items available to be shipped to their stores. Based on their store inventories, they can request quantities and type of products. However, Zaraà ¢Ã¢â€š ¬Ã… ¸s international expansion required constant adjustment on distribution. Zara schedules the shipment by time zone to make sure distribute effectively. Zara uses this method to gain a competitive advantage by mini mizing the lead times. 3.Conclusions Zara is experiencing significant growth and has great opportunity to continue that growth by its efficient lean practice in design and manufacturing process and effective supply chain management that is completely contrary to the rest of the clothing industry; Zara has possess a competitive advantage for itself in the sense of low prices and quick cycle times, introducing new fashions. For Zara, supply chain management is a strategic differentiator that leads to a competitive edge. Supply chain management is more than a new name for logistic. Lean operation is not just concerned about cost control, Zara views its lean operation and supply chain as key strategy of its business models. The case study on Zara

We Must Enforce Title IX Essays -- Intercollegiate Athletics

The Civil right Acts of 1964 was originally written to end discrimination based on race, color, national origin, and along the way came Title IX. Title IX as we all know gave equal opportunity for women to participate in sports starting in Elementary schools to colleges or the universities level and almost all schools and colleges receive federal funding. The original intention was never focused on sports. It wasn’t until 1969 when an emerging activist by the name of Bernice Sandler complained to the University of Maryland and many more other universities that women are being treated unfairly, and the inequalities in pay, rank, admissions, and much more. In 1970, â€Å"Sandler joined Representative Edith Green’s Subcommittee on Higher Education and sat in on the congressional hearings where women’s rights were discussed†. It wasn’t in congressional hearing that Green and Sandler proposed Title IX and again, there was very limited mention of sports. The focal point was aiming toward equalities at employment and federally financed institutions. Although, Title IX was officially passed into law on June 23, 1972, many people didn’t fully understand what Title IX and that there were also other people who was against Title IX. President Nixon â€Å"President Nixon directed the now-defunct Department of Health, Education and Welfare (HEW) to carry out this important task.† In wasn’t until 1972 when the HEW published their finalized copy of Title IX and that’s when people had a good understanding of what it truthfully means. This was the step that people have finally have a clear understanding of Title IX and that it would applies to college athletics. Universities were given three years to implements Title IX. Many universities weren’t too happy a... ...men are still being treated unfairly in the school system and are getting the dead end of the deal. Works Cited Priest, Laurie. "The Whole IX Yards: the impact of Title IX: the Good, the Bad and the Ugly. " Women in Sport & Physical Activity Journal. 12.2 (Fall 2003) Yiamouyiannis, Athena. "The future of Title IX: ensuring success through proactive approaches." Women in Sport & Physical Activity Journal 12.2 (Fall 2003) Claussen, Cathryn L. "Female sport participation in America: the effectiveness of Title IX after 35 years." The International Sports Law Journal 3-4 (July-Oct 2007) Reynolds, Gerald. "Further Clarification of Intercollegiate Athletics Policy Guidance Regarding Title IX Compliance." (2003) "FIFA/Coca-Cola Women's World Ranking." n. pag. Web. 28 Mar 2011. .

Definition Essay - Genre -- Definition Essay

Definition Essay – Genre "Genre," in the most generic definition, takes the meaning "kind; sort; style" (OED). Prior to the term's inception, the notion of genre in the study of media emerged in The Poetics, with Aristotle's discussion of the mode or manner of imitation in poetry. Of this Aristotle writes, "the medium being the same, and the objects [of imitation] the same, the poet may imitate by narration - in which case he can either take another personality as Homer does, or speak in his own person, unchanged - or he may present all his characters as living and moving before us" (Aristotle, 53). Here lies the distinction between epic, lyric, and drama, a distinction based solely in convention, the usage of the medium, independent of specific content (see also Narrative/Lyric/Drama). Yet Aristotle's genre binary of Tragedy and Comedy rests on some observation of the objects of imitation themselves: "Comedy aims at representing men as worse, Tragedy as better than in actual life" (Aristotle, 52). Later, in Section IV of The Poetics , Aristotle offers another method of generating this binary, based in historical observation (or some semblance of it). One final consideration, that of a work's purpose, arises in Aristotle's definition of Tragedy as "through pity and fear effecting the proper purgation of these emotions," (Aristotle, 61). In this way The Poetics sketches out the basic framework of genre; yet this framework remains loose, since Aristotle establishes genre in terms of both convention and historical observation, and defines genre in terms of both convention and purpose. In Anatomy of Criticism (1957) Northrop Frye wrote, "We discover that the critical theory of genre is stuck precisely where Aristotle left ... ...ohns Hopkins University Press, 1979. Frye, Northrop. Anatomy of Criticism. Princeton University Press: Princeton. 1990. Lacey, Nick. Narrative and Genre: Key Concepts in Media Studies. New York: St. Martin's Press, 2000. Liddell & Scott. An Intermediate Greek-English Lexicon (Middle Liddell). London: Oxford University Press, 1968. MacLuhan, Marhsall. Understanding Media. Malmkjà ¦r, Kirsten. "Genre Analysis." The Linguistics Encyclopedia. Ed. Kirsten Malmkjà ¦r. New York: Routledge, 1991. Monaco, James. How to Read a Film. Oxford University Press: New York. 1981. Trowse, Nadeane. "The Exclusionary Potential of Genre: Margery Kempe's Transgressive Search for a Deniable Pulpit." The Rhetoric and Ideology of Genre. Cresskill, NJ: Hampston Press Inc., 2002. Warshow, Robert. The Immediate Experience. Harvard University Press: Cambridge. 2001.

Euro Disney the Failure Essay -- International Marketing Europe Theme

Walt Disney is the world leader in family entertainment and one of the most valuable brands in the world. Recently, Walt Disney has decided to open up a Disney Theme Park in Hong Kong China, which will be the first theme park in China. Since the opening of Euro Disney, the Walt Disney Company has learned to take into consideration important determinants so that their investment will not be a huge financial loss. Unfortunately, Since Disney did not research as much as they should of when deciding to open Euro Disney, this lead to one of the biggest failures for the Disney Company and is today used as an example of international marketing failures. Disney had high expectations about opening up a Disney Theme Park in France. They projected 500,000 visitors to be in the park on opening day and the result was only 20,000 visitors. According to the textbook, international corporations should research and analyze their profitability level and the market size. Many international companies need to expense their research and development because it will only lead to big financial losses. Walt Disney Company should of used a transnational approach to achieve a consistent and controlled marketing strategy. Transnational approach has three types of variables such as demographic, psychographic and behavioral. A big problem that Disney overlooked was the lack of marketing to the French people, there were more visitors from outside of France then there was in France. After realizing their turnover they starting promoting special package prices for French residents. Several fundamental points that affected the failure of Euro Disney's first 2 years were location, staffing, dining, prices and the opening of to many hotel rooms at ... ... for American companies to realize that "their way" isn't always going to work, especially in a different country with such a different culture. Their Hong Kong project seems like they are taking precaution to prevent any huge financial losses. In spite of their mistakes, Disney is still one of the most important brands in the world and is widely recognized as a successful corporation. Bibliography "Euro Disney: An American in Paris" http://www.business.bham.ac.uk/business/images/cme_resources/Users/Szmigin/euro%20isney.doc Businessweek.com. " Building a Mouse House in Hong Kong". April 11, 2002 http://www.businessweek.com/bwdaily/dnflash/apr2002/nf20020411_4498.htm Doole, Isobel and Lowe, Robin. "International Marketing Strategy". Third Edition, Copyright, 2001. Recklies, Dagmar. " Managing Resources-Accounting Assignment". Themanager.org

Axe commercial

The current Axe print advertisement in question is part of a global campaign to promote its new line of â€Å"Peace† products, trying to strike down the sexist image It had previously. Axe partnered with a non-profit organization called Peace One Day and alms to promote peace In the world by an anti-war agenda and also gender equality. An end to the gender wars. This Is an example of using polymers through the slogan â€Å"Make Love, Not War†, which Is the use of the phrase to Incorporate multiple meanings.The ad is directed at both males and females, unlike other Axe advertisements in the past, and so both men and women are considered the inscribed reader. According to the deputy executive director of Axe in London, David Kolkhoz, â€Å"It's a theme we've been playing with for a while now, the equilibrium of the sexes. This is Just the first time we've done it in this more serious way. † (Nude, 2014, Para. 9) The idea that Axe is moving into different territory by attempting to equalize men and women sexually is emergent discourse.Scripts of lust and hyper sexuality are giving way to scripts of â€Å"Make Love, Not War†. This can be seen as a desirable outcome for a female audience of the Peace products. If this Is a successful outcome, women's views on Axe will shift, they will purchase the products for their partners and profits will Increase. When the deputy executive director was asked If this new message of love and equality Instead of lust and gender wars was possible or believable in an Axe campaign, he stated that â€Å"the brand has been slowly evolving for a while now. † (Nude, 2014, Para. ) using war in an advertisement campaign is an ambitious marketing tool that Axe tries to combine gracefully with peace and sexuality. The scene of the ad is based in a war zone on a beach featuring an array of different scenarios. There are soldiers, fighter Jets, helicopters, a soldier with a flame thrower and smoke seeping into the sky in the background. Amidst all the chaos, there are waterfalls, couples in hammocks, people swimming, and airplanes in the sky are formed In the shape off heart. In the middle of the ad there is a women in a brightly colored dress In the arms off soldier.There Is a couple falling from the helicopter together, a couple flirting by a tank, and woman massaging a man on the beach sand. Filters are a profit motive and, In this case, one motive Is using war In the campaign. It is particularly affective because we are currently involved in a war. Promoting peace, by calling the product line Peace, is an active attempt of lifestyle communication. Making the hippie peace movement a cool comeback for the company. Ensuring consumers that Axe is trying to be part of the solution and not the problem.This creates a self-surveillance by which some consumers will purchase the Peace products to feel good about themselves using a product that promotes peace. This is a positive social ideology that many people strive for. Consumer's social position on this issue, war, create a negotiated reading of the product, and they purchase more. The reader Ex.'s senior director, Matthew McCarthy states, â€Å"Young people care deeply about the future. This generation Is socially conscious and more digitally connected than ever. † (Nude, 2014, Para. 0) The ewe Axe advertisement does not fully deviate from Its previous campaigns. The positioning of women in the ad is still very similar to previous ads, however, it's just these soldiers. They are not shown in uniform like the men, but they are in play clothes and are scantily clad in short shorts. There is a women on top of man massaging him and another in the arms of a soldier. To some, this is still a very sexist Axe ad. This is seen as an oppositional reading and in direct conflict with the social ideologies that the Axe executives are trying to portray.The reception of the ad is probably mixed due to split political ideolog ies in the world. Many people would take this campaign face value and feel that it is promoting world peace. Many people might view this as an attempt for Axe to finally end sexism in their ad campaigns. Others will see this as Just another sexist advertisement littered with sexism but Just shown in a different light. Analyzing media using these ideological methods is extremely interesting when you delve into detail and dissect every notion of an ad or an entire campaign.Looking at the ad from different ideological perspectives is eye-opening and interesting. Researching other ads was entertaining and the entire process is engaging. These are all positive aspects of the process. Sometimes difficulties arise when trying to decipher what ideologies are accidentally placed in an ad or what is purely intentional. Axe could have a specific agenda that may or may not be interpreted by certain audiences. This is a con when trying to analyze accurately. Overall, the ideological method of an alyzing media is very useful and thorough.